[Text|High-tech LED reporter Zhao Hui] "I don't know if it is time to continue to focus on the overseas market in the overseas market?" The person in charge of a well-known indoor lighting export company in Xiamen and the Gaogong LED reporter admitted. Nowadays, many lighting export enterprises are faced with the choice of crossroads. In the face of the still hot overseas market, they will certainly not be able to give up, but the problems faced by exports are gradually increasing, and the competitive pressure is not much worse than the domestic market.
According to news from overseas markets, the current domestic lighting export destinations such as North America and Europe are also increasing their certification standards. The demand for lighting export companies is increasing. This is also the lighting company that used to focus on overseas markets. An important incentive to start a layout in the domestic market.
With the development of domestic LED lighting enterprises' scale and technology maturity, the price and performance of LED lighting products are gradually accepted by the market. Secondly, the continuous implementation of the “ban†in the world has also made the demand for LED indoor lighting products constantly Open, LED indoor lighting market has grown rapidly, especially in the export market.
The export market has always been the leading market for LED lighting in China. The export volume of LED lighting products in China has been quite high, especially in the field of LED indoor lighting. According to statistics from the Institute of Advanced Industrial Research ED (GGII), China's LED indoor lighting sector accounts for more than 70% of exports.
With the rapid increase in domestic lighting demand, the scale of the domestic market has also begun to expand, which has also tempted a number of formerly export-oriented enterprises to increase their presence in the domestic market last year.
Export continued hot <br> <br> export channels as the domestic LED lighting products, one of the major sales channels, most of the lighting business revenue was the main source markets. In 2014, the export volume of LED lighting products in China continued to grow rapidly. According to customs data, in 2014, China's LED lighting products exported 9.22 billion US dollars, an increase of 68.6%.
GGII analysis believes that the overseas lighting market is constantly expanding in 2014, and the demand in emerging markets is growing rapidly. At the same time, the lighting export has shown some new features. The proportion of LED lighting products through trade, logistics and import and export enterprises has increased rapidly. The prices of special application lighting products such as surgical lights, explosion-proof lights, stage lights, etc. are not falling. In terms of indoor lighting, the demand for ceiling lamps has dropped significantly, and panel lights and downlights have grown rapidly.
Although the overall export situation of lighting is very good, but due to the difference between the entry requirements of different countries and regional standards, the export of lighting in 2014 is still mainly in North America (USA), Japan, Russia and Europe, of which China exports to the United States. The market's lighting LED lighting products still rank first. It accounts for more than 20% of the export share.
“In 2014, the overseas lighting market still maintained rapid growth, and the heat was not reduced.†Ni Qiang, chairman of Debang Lighting, told Gao Gong LED reporter that the main market of Debon is still abroad, and exports account for 85% of the revenue. It has covered most countries and regions in North America, Latin America, Europe and Asia.
Wang Lianghai, vice president of Tongfang, which completed the acquisition of Zhen Mingli last year, is also optimistic about the lighting market in North America. "Overall, the mechanism of the North American market and the national product mark are still relatively strict and relatively standard, basically in an environment, a standard, Competition on a foundation, and this market is really good, it is not like the Chinese market, so it may be some in the overseas market, especially the new enterprise is worth considering."
From the financial report data of companies such as Sunshine Lighting, it can be seen that the growth of LED lighting performance in 2014 mainly comes from engineering projects and overseas markets. The overseas market grows faster, with North America, Europe and Asia Pacific as key markets, South America and Africa. The expansion is good.
Sunshine's financial report data shows that in the first half of 2014 alone, Sunshine Lighting's sales in the North American market increased by 163.31%.
<br> <br> export competition after several years of rapid development, the domestic LED industry overcapacity, product homogeneity, disorderly competition, price wars, funding strand breaks and countless other problems, industry usher in a new round of reshuffle The tide, the survival rule of the survival of the fittest is imperative. In order to survive and develop, some LED companies take the initiative to avoid domestic competition and switch to export, which is also a breakthrough strategy.
According to news from overseas markets, the current domestic lighting export destinations such as North America and Europe are also increasing their certification standards. The demand for lighting export companies is increasing. This is also the lighting company that used to focus on overseas markets. An important incentive to start a layout in the domestic market.
With the development of domestic LED lighting enterprises' scale and technology maturity, the price and performance of LED lighting products are gradually accepted by the market. Secondly, the continuous implementation of the “ban†in the world has also made the demand for LED indoor lighting products constantly Open, LED indoor lighting market has grown rapidly, especially in the export market.
The export market has always been the leading market for LED lighting in China. The export volume of LED lighting products in China has been quite high, especially in the field of LED indoor lighting. According to statistics from the Institute of Advanced Industrial Research ED (GGII), China's LED indoor lighting sector accounts for more than 70% of exports.
With the rapid increase in domestic lighting demand, the scale of the domestic market has also begun to expand, which has also tempted a number of formerly export-oriented enterprises to increase their presence in the domestic market last year.
Export continued hot <br> <br> export channels as the domestic LED lighting products, one of the major sales channels, most of the lighting business revenue was the main source markets. In 2014, the export volume of LED lighting products in China continued to grow rapidly. According to customs data, in 2014, China's LED lighting products exported 9.22 billion US dollars, an increase of 68.6%.
GGII analysis believes that the overseas lighting market is constantly expanding in 2014, and the demand in emerging markets is growing rapidly. At the same time, the lighting export has shown some new features. The proportion of LED lighting products through trade, logistics and import and export enterprises has increased rapidly. The prices of special application lighting products such as surgical lights, explosion-proof lights, stage lights, etc. are not falling. In terms of indoor lighting, the demand for ceiling lamps has dropped significantly, and panel lights and downlights have grown rapidly.
Although the overall export situation of lighting is very good, but due to the difference between the entry requirements of different countries and regional standards, the export of lighting in 2014 is still mainly in North America (USA), Japan, Russia and Europe, of which China exports to the United States. The market's lighting LED lighting products still rank first. It accounts for more than 20% of the export share.
“In 2014, the overseas lighting market still maintained rapid growth, and the heat was not reduced.†Ni Qiang, chairman of Debang Lighting, told Gao Gong LED reporter that the main market of Debon is still abroad, and exports account for 85% of the revenue. It has covered most countries and regions in North America, Latin America, Europe and Asia.
Wang Lianghai, vice president of Tongfang, which completed the acquisition of Zhen Mingli last year, is also optimistic about the lighting market in North America. "Overall, the mechanism of the North American market and the national product mark are still relatively strict and relatively standard, basically in an environment, a standard, Competition on a foundation, and this market is really good, it is not like the Chinese market, so it may be some in the overseas market, especially the new enterprise is worth considering."
From the financial report data of companies such as Sunshine Lighting, it can be seen that the growth of LED lighting performance in 2014 mainly comes from engineering projects and overseas markets. The overseas market grows faster, with North America, Europe and Asia Pacific as key markets, South America and Africa. The expansion is good.
Sunshine's financial report data shows that in the first half of 2014 alone, Sunshine Lighting's sales in the North American market increased by 163.31%.
<br> <br> export competition after several years of rapid development, the domestic LED industry overcapacity, product homogeneity, disorderly competition, price wars, funding strand breaks and countless other problems, industry usher in a new round of reshuffle The tide, the survival rule of the survival of the fittest is imperative. In order to survive and develop, some LED companies take the initiative to avoid domestic competition and switch to export, which is also a breakthrough strategy.
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