Another share-economy company fell! When you get up to the company tomorrow morning, the business is gone. If this is your last day at EZZY, what would you do? This is what the founder and CEO of the shared car platform EZZY Fu Qiang said at the new EZZY strategy conference in May this year. Five months later, this sentence became reality at EZZY. Not to work, the company informed us on the evening of October 23 leave. On October 24th, an EZZY internal employee told the media that when the company began to work, the company did not give notice. On October 25, EZZY formally announced to the public that the company had terminated its EZZY service and was actively handling follow-up issues. It established a liquidation team to carry out liquidation and liquidation. More than two months ago, the article "Shared Audi and BMW's Turning to the World" has caused a lot of intense attention. After more than two months, news of the closure of shared cars was reported. It was embarrassing. The office has been empty According to EZZY's official website, EZZY was founded in 2014 and is a self-driving travel product for the city. It focuses on multi-scene urban short-distance travel by car. EZZY's main core service is instant travel, the city can be retrieved anytime and anywhere, and one-click travel is easy. In addition, EZZY GO services are launched according to different travel habits of users, including booking services such as morning delivery and airport transfer. EZZY uses the BMW i3 to provide self-drive travel services. In addition to pure electric vehicles, it also covers many gasoline models such as Mercedes-Benz, BMW and Audi. EZZY claims to be different from the traditional car rental, time-shared leasing market, quality travel service-centered travel culture, and city life through scene-based services. According to the IT Orange data, EZZY operating company Beijing Dream Technology Co., Ltd. (hereinafter referred to as Beijing Dream Technology) won the investment of RMB 40 million in Angel Source Ventures on April 6, 2015, and was awarded on March 7, 2017. A round of financing. According to public information, EZZY's main company, Beijing Dream Technology, has a registered capital of RMB 300,000. Its founder, Fu Qiang, previously worked in the investment banking department of Galaxy Securities. He left for business in 2014 and switched to the time-sharing leasing industry in 2016. Beijing Dream Technology In May of this year, EZZY announced the launch of a new brand image at the launch of the Hilton Hotel in Beijing, and announced that it will expand its operating area from Beijing to the four first-tier cities of “Northern Guangshenâ€. It is expected that this year will realize the layout of 5,000 cars nationwide. On the afternoon of October 24, some media came to the registration address of Beijing Da Meng Science and Technology Co., Ltd., located at No. 140371, 14th Floor, Building 1, No. 33, North Road, Renmin University, Haidian District, Beijing. It was found at the scene that No. 33 Yard was an office building, and according to the office building company’s employees, “The 14th floor had no 140,371 and had never heard of this company.†In response, the above-mentioned EZZY internal staff said, “I don’t know the address in Haidian District. Even if we find our office now, it doesn’t make sense, because the employees are not in the company. Other employees who are still working, they have an independent The place is office but I don't know where it is." The EZZY internal staff revealed that at present, they did not terminate the labor contract with EZZY. Liquidation work has begun In addition, it was reported that after EZZY announced its dissolution, the liquidation team had begun liquidation and settlement of follow-up issues. Previously there were media reports that the EZZY platform had accumulated nearly 100,000 users since its launch, but on the 24th, the company’s employees confirmed to the media that approximately 1800 registered users actually paid deposits. If calculated according to the official user deposit 2,000 yuan displayed on the official website, the EZZY platform will charge a total of approximately 3.6 million yuan in user deposits. However, how the user's deposit and account balances are handled, EZZY did not give a plan. Only inform the user of the application through SMS, and within 30 days after receiving the notification, the claim shall be submitted to the liquidation group by e-mail (). The contents of the e-mail message must include the name, ID number, registered mobile phone number, refund amount, collection account number, and front and back side scans of the user ID card. The staff of the liquidation team stated that the deposit can not be refunded or retired, and the liquidation must be decided after the liquidation is completed, according to the order in which relevant laws and regulations determine the repayment of the creditor’s rights. However, users still went to EZZY's office to seek explanations. According to lawyers, liquidation is different from bankruptcy. Liquidation is internal to the company and does not require external intervention. When there is a problem with the company's operating conditions, it will enter the liquidation process after the resolution of the shareholders. "The statutory significance is equivalent to accounting for assets. If assets are insufficient, they will apply for bankruptcy." If the company is bankrupted after the application, the user’s previous deposit will be easily lost. There is currently only one shared car book profitable Some analysts believe that high expenses and unsolvable profitability problems are the main reasons why EZZY ceases operations in the short term. Peng Bo, a partner of PricewaterhouseCoopers, said in an interview with the media, “At this stage, the car that is still in the training phase is rented by time, and the financing is not tight due to lack of financing. Not uncommon." Since the beginning of this year, sharing cars has become a new outlet and has been favored by all parties. Various players, including Internet companies, traditional car companies and dealer groups, have entered. According to incomplete statistics, as of the end of 2016, there were more than 370 shared car platforms in the country, and more than 100 of them were put into operation. The capital market's concern for sharing cars is also rising. According to public data, from 2013 to 2016, the capital for access to the shared automobile industry has increased from 10 million yuan to 150 million yuan, with an average annual increase of 50 million yuan; and from January to June this year, the total financing of several shared automobile companies is near. 400 million yuan, this year's annual financing growth is expected to exceed 800%. Although the enthusiasm of players is high, how to achieve profitability is still the primary problem that currently hinders the development of shared car platforms. "There are more than 30 domestic time-sharing leasing companies. At present, there are only 1 book profits," Peng Bo revealed. Peng Bo believes that it is more difficult for shared vehicles to realize profitability in the short term by lower unit prices. In the future, it is necessary to increase the use rate of bicycles, which in turn is affected by the number of users and other factors. This, together with the development of time-shared leasing in the country, is not very long. The various companies are still at the stage of exploration. "I am afraid it will take a couple of years before the shared car is truly profitable," Peng Bo said.
