After the PC: The Future Selling Point of Mobile Terminals

How will the mobile terminal develop in the future? Is more and more versatile and different new products emerging, or is a product package that integrates multiple functions? At present, the direction has not yet been determined.

Intel has already adopted the mobile terminal chip, the embedded chip, as the next US$1 billion market, and Intel China Regional President Yang Xuxiang described the working and living conditions of the future. The PC at home will connect various calculations with the state of the server. Equipment, and handheld mobile terminals, large screens, televisions, on-board computers, etc. will all access the Internet and change people's working life.

The mobile terminal product form that everybody can see has already included the notebook computer, the tablet computer, the intellectual mobile phone, the electronic book, PS3, the electronic pen and so on different business forms. The current cool product is the electronic pen used in HTC's latest tablet computer. It is provided by N-Trig. This electronic pen is different from the electronic pen of the past and can sense the user's strength and writing method and can write out. Thick and thin handwriting and callouts are more closely aligned with real-world pen writing than simple electronic pen contact functions. This electronic pen not only has the function of selecting and deleting documents, but also has a calculation function for calculating the mathematical formulas written.

Of course, this electronic pen is only a primary product. In addition, Qualcomm's color electronic paper is also the latest highlight, and color electronic paper seems likely to end the monopoly of black and white electronic paper maker Yuantai in the past. The low-power electronic paper that can be seen and updated quickly under light is almost the difference between a color TV set and a black and white TV set for users.

In addition to some innovative product forms, traditional computer vendors are also looking for new industrial hot spots. Acer has also demonstrated its tablet computer products in New York, the tablet computer that can connect keyboards to laptops, and the dual-screen tablet PCs, all of which are new options for Apple iPads.

In fact, in addition to consumer-grade tablets, some domestic manufacturers are also trying to find new opportunities for tablet computers in the business sector. The 35Pad launched by Google’s Android operating system Sanwu Connect integrates enterprise instant messaging tools, corporate emails, corporate microblogs, corporate office automation systems, and customer management systems to provide a variety of business functions, including providing corporate email and websites. Gong Shaohui, chairman and general manager of the 35th Internet Construction Service, told reporters: “The reaction speed of hardware manufacturers is too slow, and the combination of hardware and software can not meet the needs of Chinese business users.” So the 3/5 Internet will consider the needs of business users All kinds of work done, even ERP and financial software, are directly pushed to the user's mobile terminal products. “The individual user market for tablet PCs is already a fiercely competitive market, but there is a large market for corporate applications. There are few vendors that do a good job in this area.”

Even large telecom equipment vendors have found opportunities for mobile devices. According to Huawei's forecast for the mobile terminal market, as of 2013, mobile broadband subscribers will exceed 2 billion, including 1.6 billion new subscribers, accounting for 80% of new broadband subscribers.

Huawei's forecasted mobile broadband business model includes three directions: personalization, community, and user-created content. The new intelligent terminal represented by Apple’s iPhone will become the center of the mobile network, and mobile devices with two-way payment capabilities. Will become a new trend.

The next stage integrates multiple functions into the final product form of a product, most likely a smart phone, as Microsoft’s founder Bill Gates put it, “There are hand-written touch screens everywhere that are implanted in the human body. The chip, people can connect to these displays at any time, to achieve the user's word processing and audio and video entertainment capabilities."

The user's demand is the future development trend of the mobile terminal. Ren Weiguang, president of HTC China, told reporters: "In fact, any function is ultimately the user's needs. The user experience is good, that is, the competitiveness of the manufacturers."

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