At the end of the year, through the data summary of the development of the appliance industry for the whole year, showing an increase of 8.4% compared to 2013, the decline in color TV sales in the entire industry was estimated to be 1.9% in 2014, and the sales volume will drop to 46.2 million units. It will be reduced from 174.1 billion yuan in 2013 to 171.3 billion yuan, and it is expected that the total color TV retail market will basically remain at 45 million units in the next two years, and the competition of manufacturers will shift from the incremental market to the stock market.
The overall downturn in the industry has adversely affected the performance of TV companies and Skyworth has not been spared. The China Reporting Hall was informed that Skyworth Digital, one of China's top five color TV giants, announced a six-month interim results from April to September 2014. Data shows that in the first half of FY2014/15, including the Skyworth Group’s turnover was HK$18.878 billion, a decrease of 7.7% compared with last year, and gross profit was HK$3.612 billion, a decrease of 5.8% from the same period of last year. The overall gross profit margin of the Group was 19.5%, which was an increase of 0.4% compared with the same period of last year. Skyworth Group's total profit was HK$908 million, an increase of 12.7% over the same period of last year.
Yang Dongwen, president of Skyworth Group, stated that the current slowdown in domestic economic growth and the chain effect of real estate regulation on related industries have led to a year-on-year decrease in sales and turnover of the entire color TV industry market. Yang Dongwen stated that despite the difficult operating environment, the overall TV sales volume of Skyworth Group in the report period was still 6.1% higher than that of the same period in 2013, but it could not fully compensate for the decline in sales price, resulting in a slight decline in the Group's overall turnover year-on-year.
Internet has a great impact on TV industry
In recent years, internet TVs launched by internet companies including LeTV and Xiaomi have had a great impact on the original TV market. These Internet TVs have caused low prices to “scrabble†the prices of TVs and have affected the performance of major companies.
According to the Yubo Zhiye Market Research Center, according to data from the in-depth analysis report of China's domestic color TV market in 2014-2018, from January to September 2014, Sichuan Changhong’s operating income for the first three quarters of 2014 was 41.285 billion yuan, down 1.82% year-on-year; The net profit loss was 314 million yuan, compared with 310 million yuan in the same period of 2013; Hisense's net profit for the period from January to September 2014 was 919 million yuan, a year-on-year decrease of 18.43%. The Skyworth Group is one of the few listed companies in China's color TV market in 2014, and a small number of companies that have achieved positive growth in both sales volume and net profit in the color TV industry.
Estimated: TV sales in 2015 fell 1.8% year-on-year
According to the information, the sales volume of the domestic color TV market is expected to reach 45 million units in 2014, a 5.6% drop from 47.79 million units in 2013. The rapid growth of the Chinese color TV market has come to an end, and 2014 will be the first year of negative growth. Meanwhile, the data It is estimated that in 2015 China's color TV sales will reach 44.29 million units, down 1.8% year-on-year, and the market trend in 2015 is still not optimistic.
The overall downturn in the industry has adversely affected the performance of TV companies and Skyworth has not been spared. The China Reporting Hall was informed that Skyworth Digital, one of China's top five color TV giants, announced a six-month interim results from April to September 2014. Data shows that in the first half of FY2014/15, including the Skyworth Group’s turnover was HK$18.878 billion, a decrease of 7.7% compared with last year, and gross profit was HK$3.612 billion, a decrease of 5.8% from the same period of last year. The overall gross profit margin of the Group was 19.5%, which was an increase of 0.4% compared with the same period of last year. Skyworth Group's total profit was HK$908 million, an increase of 12.7% over the same period of last year.
Yang Dongwen, president of Skyworth Group, stated that the current slowdown in domestic economic growth and the chain effect of real estate regulation on related industries have led to a year-on-year decrease in sales and turnover of the entire color TV industry market. Yang Dongwen stated that despite the difficult operating environment, the overall TV sales volume of Skyworth Group in the report period was still 6.1% higher than that of the same period in 2013, but it could not fully compensate for the decline in sales price, resulting in a slight decline in the Group's overall turnover year-on-year.
In recent years, internet TVs launched by internet companies including LeTV and Xiaomi have had a great impact on the original TV market. These Internet TVs have caused low prices to “scrabble†the prices of TVs and have affected the performance of major companies.
According to the Yubo Zhiye Market Research Center, according to data from the in-depth analysis report of China's domestic color TV market in 2014-2018, from January to September 2014, Sichuan Changhong’s operating income for the first three quarters of 2014 was 41.285 billion yuan, down 1.82% year-on-year; The net profit loss was 314 million yuan, compared with 310 million yuan in the same period of 2013; Hisense's net profit for the period from January to September 2014 was 919 million yuan, a year-on-year decrease of 18.43%. The Skyworth Group is one of the few listed companies in China's color TV market in 2014, and a small number of companies that have achieved positive growth in both sales volume and net profit in the color TV industry.
Estimated: TV sales in 2015 fell 1.8% year-on-year
According to the information, the sales volume of the domestic color TV market is expected to reach 45 million units in 2014, a 5.6% drop from 47.79 million units in 2013. The rapid growth of the Chinese color TV market has come to an end, and 2014 will be the first year of negative growth. Meanwhile, the data It is estimated that in 2015 China's color TV sales will reach 44.29 million units, down 1.8% year-on-year, and the market trend in 2015 is still not optimistic.
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