On November 26th, the Haier Ali TV New Product Experience Conference was held in Beijing. In the experience activities, both Haier and Ali announced the strategic cooperation of 4 million Haier Ali TVs in 2015. This is the heavy news that the two sides have released again after Haier joined hands in August to launch a subversive smart TV product. Among them, the Gome channel will bear the sales of 1 million sets of products, and the largest O2O strategic alliance effect will appear.
Industry experts believe that at a time when smart TVs are changing, if Haier and Ali are able to impress users with high-quality products and experiences, they will become the largest service provider in the smart TV industry and grab market opportunities.
The smart TV market moves from "doing concept" to "doing experience"
After several years of popularization of the market, the term “smart TV†has become a household name on the front lines of the trend. However, some people in the industry have vividly described the development status of the smart TV industry: just like flies on the glass. The future is infinitely bright but it cannot find a way out.
In the period of speculation concept, smart TVs entered the user's home, but they did not enter the user's mind. In 2013, the market reports of all parties reached the same conclusion: Smart TVs have sales without users, the boot rate is relatively low, and people buy them. The new TV is still old.
Taking the TV-side shopping function as an example, traditional smart TVs have not been able to become the main channels for home shopping. Most of them are simply the mode of panning the PC and the mobile phone. They are inconvenient to use and the payment process is cumbersome, resulting in the user experience failing to meet expectations. The Internet era is also an era of user experience. Substituting “doing experience†instead of “doing concept†has become the key to the breaking of the smart TV industry.
Haier Ali TV new game is expected to activate smart TV industry
In response to this bottleneck in the development of the smart TV industry, Haier and Alibaba jointly create the most realistic and convenient user experience for the users. Based on the characteristics of the TV, the user can customize the most suitable interactive mode for television. In the Internet era, it is to create new Gameplay, and new gameplay inspired by the user experience.
The real rise of smart phones is due to innovations in touchscreen technology. Similarly, touch-screen innovations on the television side are voice interactions. This is a new way of playing Haier Ali TV. It breaks the "quiet" interaction between people and television. The way you want to see what you want to do is "say it out" on TV. Haier Ali TV puts the voice control into the remote control. When the user presses the "smart voice" button, he only needs to say the demand will get the TV response and let the TV really "understand you."
In addition, Haier Ali TV also pioneered wireless 6.1 technology, completely changing the status quo that traditional smart TVs cannot share multiple devices. By building a module, it can wirelessly connect six television peripheral devices such as sound bar, bass, headphones, and handles. It is possible to connect smart TVs and multiple devices wirelessly, providing users with the best user experience.
Another new game of Haier Ali TV is TV shopping. In addition to watching videos, playing games, television, or the largest distribution center for family information, Haier Ali TV allows television to be used not only to “see†but also to “buy.†Haier and Alibaba teamed up to create a TV-side V shopping plaza, featuring 20,000 to 300,000 high-quality products every day, allowing users to enjoy a quality shopping experience with dual guarantees of price and quality every day, opening a new era of home purchase.
Industry experts said that the emergence of touch screen technology and rich applications make smartphones a necessity for people's lives. Also in the television industry, Haier Ali TV has created a new idea for human-computer interaction. Starting from the pain points of users, innovative products, with the popularity of Haier Ali TV, will likely be quickly recognized by the market and users, and the smart TV market in 2015. Whether we can change the situation so we will wait and see.
Industry experts believe that at a time when smart TVs are changing, if Haier and Ali are able to impress users with high-quality products and experiences, they will become the largest service provider in the smart TV industry and grab market opportunities.
(The picture shows the user experience product at the Haili Ali Television Experience Conference)
The smart TV market moves from "doing concept" to "doing experience"
After several years of popularization of the market, the term “smart TV†has become a household name on the front lines of the trend. However, some people in the industry have vividly described the development status of the smart TV industry: just like flies on the glass. The future is infinitely bright but it cannot find a way out.
In the period of speculation concept, smart TVs entered the user's home, but they did not enter the user's mind. In 2013, the market reports of all parties reached the same conclusion: Smart TVs have sales without users, the boot rate is relatively low, and people buy them. The new TV is still old.
Taking the TV-side shopping function as an example, traditional smart TVs have not been able to become the main channels for home shopping. Most of them are simply the mode of panning the PC and the mobile phone. They are inconvenient to use and the payment process is cumbersome, resulting in the user experience failing to meet expectations. The Internet era is also an era of user experience. Substituting “doing experience†instead of “doing concept†has become the key to the breaking of the smart TV industry.
Haier Ali TV new game is expected to activate smart TV industry
In response to this bottleneck in the development of the smart TV industry, Haier and Alibaba jointly create the most realistic and convenient user experience for the users. Based on the characteristics of the TV, the user can customize the most suitable interactive mode for television. In the Internet era, it is to create new Gameplay, and new gameplay inspired by the user experience.
The real rise of smart phones is due to innovations in touchscreen technology. Similarly, touch-screen innovations on the television side are voice interactions. This is a new way of playing Haier Ali TV. It breaks the "quiet" interaction between people and television. The way you want to see what you want to do is "say it out" on TV. Haier Ali TV puts the voice control into the remote control. When the user presses the "smart voice" button, he only needs to say the demand will get the TV response and let the TV really "understand you."
In addition, Haier Ali TV also pioneered wireless 6.1 technology, completely changing the status quo that traditional smart TVs cannot share multiple devices. By building a module, it can wirelessly connect six television peripheral devices such as sound bar, bass, headphones, and handles. It is possible to connect smart TVs and multiple devices wirelessly, providing users with the best user experience.
Another new game of Haier Ali TV is TV shopping. In addition to watching videos, playing games, television, or the largest distribution center for family information, Haier Ali TV allows television to be used not only to “see†but also to “buy.†Haier and Alibaba teamed up to create a TV-side V shopping plaza, featuring 20,000 to 300,000 high-quality products every day, allowing users to enjoy a quality shopping experience with dual guarantees of price and quality every day, opening a new era of home purchase.
Industry experts said that the emergence of touch screen technology and rich applications make smartphones a necessity for people's lives. Also in the television industry, Haier Ali TV has created a new idea for human-computer interaction. Starting from the pain points of users, innovative products, with the popularity of Haier Ali TV, will likely be quickly recognized by the market and users, and the smart TV market in 2015. Whether we can change the situation so we will wait and see.
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