According to the latest news, Youku Tudou and Russell Micro entered a booking agreement to order 1 million RK3288 chips for use in the production of Unisoft's intelligent hardware. These chips will be supplied to Youtu Intelligent Hardware Factory in three batches.
Rockchip's RK3288 chip, based on the ARM Cortex-A17 architecture, is equipped with the Mali-T764GPU and is hailed as "Running King, King of the Game, and Super King". There are also many OTT set-top boxes on the market that use this chip. . Of course, this chip is not only used for set-top boxes, tablets can also use this chip. It is understood that Youtu will release the ultimate set-top box based on the RK3288 chip, and will also release router products. Earlier, You Tu also had a plan to launch a tablet computer, which did not rule out the possibility that Uni-Suk would launch a tablet computer at the same time.
Pretend to be a geek learned from multiple channels, Youku Tudou's chip booking plan does not stop at one million, plus other types of chips, Youku potatoes next year's smart chip usage is far greater than the scale of one million.
Youku potatoes have expanded their layout in OTT and smart hardware so much, mainly due to the following reasons:
1. OTT video market is recovering
After about six months of rectification, the OTT video market is gradually being standardized. The market is also recovering. The data shows that during the dual 11 period, Youku Cube Tmall platform and offline channels sold a total of 20,000 units in 7 days. Sales of OTT boxes such as millet boxes and Infik are also very impressive.
2, occupy the pit smart home
Relevant data show that by 2018, China's smart home industry will reach 139.6 billion yuan, and it is expected to exceed 300 billion by 2020. At present, almost all hardware and software companies in China have corresponding development policies in smart hardware. Although current smart hardware and smart home are still in the early stages of development, many products in the market are not mature, and even the development mode of smart hardware is still not clear, but in the early stage of entering the field of smart hardware, it is conducive to the company's future development. If you enter the market after the smart hardware matures, you may not even have the opportunity to brush up.
3, hardware products for the main business video service
Urumqi, which is in the domestic first camp, allegedly owns the largest library of copyrighted content in the country, with more than 3,600 TV dramas and shows. In 2013, it achieved revenue of more than 3 billion yuan, and achieved its quarterly profit for the first time in the fourth quarter. According to the pretend geeks, OTT's OTT set-top box will provide users with more content, games and membership services than PC terminals. At the end of November, CIBN Guangdong also held a partnership meeting in Shenzhen to provide platform and content services for more third-party box manufacturers. As one of CIBN's shareholders, Youtu will also have its video content on the market for more OTT set-top boxes. You Tu, intelligent TV director, said that geeks are geeks. In order to better serve users, in addition to CIBN, Youtu has suspended content cooperation with other licensees. For the existing users who have collaborated with other licensees, Youtu will only provide basic support in accordance with the original agreement.
In addition to the box, the smart router that Unicom will launch will also have video acceleration, Youku member exclusive service and "mine mining" function. For users with higher attention from Youku, the router can cache in advance to improve the user's playback experience. At the same time, the router's "mine mining" function can use the free upload bandwidth to provide content acceleration to other users. Through this service, the router can also be transformed into a "make money" route.
Unitech has accelerated the pace of the introduction of smart hardware, and more importantly, it has seen great opportunities in the OTT and smart hardware markets. It is planning ahead and doing services for its main business.
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