Since Ali's listing, BAT has been bailed out in the capital market. Coupled with the rising star Xiaomi, it seems that monopoly is inevitable. BAT takes charge of search, social networking, e-commerce, and other areas, and each of them extends out. With its strong capital strength, it can dominate and dominate. Xiaomi and others rely on the momentum and high valuation of rapid development, but also mixed with fish. In this situation, there is only one industry that can compete in the middle of them - the video site.
Although the video site is still in the money-burning trend, it is still a fragrant battle for everyone. Because they know that the moment when content is king is coming. And in this, the original content of the video site will be increasingly valued. With the influx of huge amounts of money, original content may become the next most promising growth point.
Gold owners continue to favor video sites
In recent days, the video site's big brothers have laughed. Gold owners are constantly approaching them and invest huge sums in video sites. As early as April, Youku Tudou announced the establishment of a strategic investment and partnership with the Group. Alibaba and Yunfeng Fund purchased Youku Tudou A-share common stock for US$1.22 billion, of which Alibaba holds 16.5% and Yunfeng Fund holds 2%. (See Titanium Media previously reported “Alibaba shares in Youku potatoes†, Holding 16.5% of shares, and further entertaining business "). On November 19th, Xiaomi Hesun Capital jointly announced that Xiaomi Heshun Capital has invested RMB 1.8 billion in Iqiyi to obtain 10% to 15% of shares in iQiyi, and Baidu has also added additional investment in iQiyi ( See Titanium's media report "Millet behind 1.8 billion investment in iQIYi: imagine new business model of content".
If you count Alibaba, Tencent and other shares of Huayi Brothers, Sohu acquired 56 videos, the video industry can be described as surging. The cooperation between the gold owner and the video site seems to be a win-win situation. Video sites get huge amounts of money, and they can unscrupulously continue the "burn money" war to bet their opponents to fall first. You can also take advantage of Kim’s hardware and ecological resources to take yourself to a new level. The gold owner is mainly focused on the original content of the video site, there are many places that can be freely operated. Not only will it seize the highland where the content is king, but it will also improve the construction of its own ecosystem.
The two sides will be able to make a hit and one will eventually benefit from the general public. Driven by money, the video website and its ecological chain will be fully launched to bring more exciting video content to the public.
The original content became the focus and speed has become inevitable
The direction of the flow of hot money is no longer limited to simple copyright tactics, and most of it will flow to original content. Copyright fees for variety shows, TV dramas, and movies are basically sky-high. After spending a few years on money, video sites have basically maintained a constant investment, and even established "hidden rules", and are unwilling to invest too much in this area. Instead, it is original content and its potential is endless. Once it is driven by funds, it is on the right track to replace the purchased video content.
Youku's original video “Old Boy†popularized the chopsticks brothers, and the big movie that they produced finally moved to the big screen of the movie theater. "Thousands did not expect", "reporter boss" and other series of traffic has maintained a trend of billions of dollars, the big movie is already in the plan. Coupled with Sohu video's "The Reeling Men", "Missing Women", LeTV's "Learn From Sisters", and iQiyi's "Xiao Shuo Qi Tan" and other original videos, the original video of the entire video site is in a blowout period. If we then count the “big run incidentâ€, “McDull looking for wear,†“consortâ€, “universal topic clubâ€, “flying saucer said†and so on, it can now be considered as the rapid growth phase of the original content.
The original content is popular with the smaller investment, grounding gas themes, and the video site is also original content with an inclusive and supportive attitude. After all, the excitement of the content directly determines the user's level of viscosity. With the influx of funds, the original content will once again be accelerated, becoming the “head of the house†of major video sites. After investing and investing in shares, major gold owners will integrate their own marketing more into their original content, and pass their own brand image to target groups with spring tides.
When all flowers come together, everyone will become the protagonist
As mentioned above, wonderful original content continues to create a trend of flourishing. However, it should be noted that the vast majority of wonderful original content still appears in the image of teams and organizations. It is basically a half circle. Ordinary original video is an ordinary user's simple equipment, such as news events shot on smart phones, has not yet formed a cohesive force.
In the following, the video site must make full use of the funds injected, through the reward mechanism, greatly mobilize the interest of ordinary users in participating in the original content. It is no longer merely an enjoyable shot. It is no longer just meaningless content. It is more of a creation of viewing value, which in turn increases the "forcing" of video sites. At that time, everyone will become the real protagonist. This is the weather of the video website.
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