Recently, the industry has rumors of cooperation between TV companies and mobile phone manufacturers: First, during the 11th period, TCL Chairman Li Dongsheng talked about HTC in Weibo and was misunderstood as an intention to purchase. Then there was a case in which Skyworth cooperated with Huawei to launch new products. It was thought that the State Administration of Press, Publication, Radio, Film and Television had issued the requirements for the operation and management of the Internet TV licensee (Guangban Donet [2011] No. 181), reiterating the regulations governing the content of Internet TV products, and inspecting the issues of smart TV video applications. Many in the industry believe that this is a TV manufacturer intending to use the mobile APP to bypass the supervision of the State Administration of Press, Publication, Radio, Film and Television.
However, even if the Radio 181 document can be bypassed in a short period of time, the State Administration of Press, Publication, Radio, Film and Television does not and should not be able to circumvent the regulation of the entire Internet video distribution.
In desperation, "another way"
This must be mentioned from document 181. Document 181 clearly stipulates that the video content broadcasted by all Internet TVs must be connected to the seven content integrator platforms. The rest of the applications embedded in the video application of the commercial website are all regarded as illegal operations.
After the publication of Document No. 181, the application of APPs on smart TVs was stopped for many video sites and was severely impacted. In desperation, someone thought of a way out: as long as the platform is docked with the seven integrators who get licenses, they can get their own video content to get new terminal support in addition to computers, smart phones, and tablet computers. However, in September this year, the State Administration of Press, Publication, Radio, Film and Television re-emphasized the inspection of Document 181: The seven content integration integrator broadcast control platforms are not allowed to dock other commercial video sites without authorization, and if they find violations, they will be revoked. At this point, the strategy of going back-end does not work. Smart TV manufacturers can only find another way.
Obviously, this kind of loss will not only affect the liveness of the video website, but also affect the sales of smart TVs. There will be no better application of APP. Consumers will not be able to pay the bill. As a result, in October, Skyworth CoolOpen and Huawei Glory launched cross-border cooperation in the industry for the first time, and launched a TV product without remote control—direct control of the program via mobile phone, and equipped with a screen-stealing tool to project the content and screen of the mobile phone to On the TV screen.
In response, Liu Buchen, chief adviser of Kuafu Enterprise Management Consultant Co., Ltd., believes that Skyworth has changed the concept and switched the television to a 55-inch flat panel, although it can temporarily bypass the No. 181 document. SARFT may adopt supplementary policies to supervise such products. "The follow-up actions of the State Administration of Press, Publication, Radio, Film and Television will depend on the market performance of Skyworth and Huawei Technologies.
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