On November 1st, the “Gray Video Cup 2014†was held in Beijing Huicong Industrial Park, hosted by HC Global Power Grid and co-organized by the China Federation of Journalists and Technical Workers. The award ceremony brought together experts, scholars, buyers, and business elites in various fields of the broadcasting industry and gathered together to discuss the development of the industry in 2014 and the development trend of the industry in 2015.
Mr. Zhang Yijun, as the founder and helm of Yunshi, always advocated the use of technological innovation as the core competitiveness of the enterprise, built the company with Internet thinking, and strived for success in a down-to-earth manner, allowing Yunshi to view this young company in the highly competitive broadcasting industry. stand out. At the meeting, Mr. Zhang Yijun, Chairman of Shanghai Yunshi Technology Co., Ltd. won the "Special Contribution Award for the Gao Rui Video Cup 2014".
With the advent of the mobile internet era and the further implementation of the "broadband China" strategy, popular words such as video, mobile, and wearable have gradually become the key points in leading the next-generation technology trend. The establishment of the State Grid not only lays a solid foundation for the interconnection of national network companies, but also proposes a new generation of radio and television cable network to extend the strategic objectives of the wireless, WiFi access has become a new commanding heights for broadcasting and TV operators. In this regard, HCG.com interviewed Mr. Zhang Yijun, the chairman of Shanghai Yunshi Technology Co., Ltd., who was awarded the “Special Contribution Award†for the 2014 Best Broadcasting and Television Brand Enterprise Event, and he used to interpret the future development trend of radio and television broadcasting.
WiFi will diversify into the next high point of business model
First of all, to face the possible wireless trends in the future? Zhang Yijun, Chairman of the Board of Directors, resolutely stated that access to WiFi will be the commanding heights for the next military strategist. At present, whether it is Tencent, 360, or the three major telecommunications operators are in the layout of WiFi, such as Guangzhou Telecom, has now provided 2MB of free WiFi in public places layout, the general profit model for a few hours after watching a few seconds of advertising, is typical WiFi business model. For the three major operators, the positioning of WiFi is a supplement to 3G/4G. However, because it is considered as a supplement, but operators do not place themselves, they are used by many businesses as their own entrance. Now the "hardware + software + portal" business model, to seize the entrance is the business want to establish B2C channels, to seize the mobile business, but in fact there are two other modes when doing, such as: hardware + software + services. If the service is 2B, then the model of B2B2C can be established. For example, the Chinese telecommunication operator adds a service and the corresponding small and medium business owner provides it to the user. This mode is B2B2C. However, if you directly face the enterprise, it will evolve into a B2B business model. As long as you add an application that pays a fee or a price, the hardware + software + application platform can be set up. Therefore, the commanding height of WiFi must be a must-have for businesses, and it also meets the characteristics of the current business model.
Home gateways should be open to a win-win convergence service provider is the core
Then should the home gateway that controls the future home WiFi be an open market that consumers choose independently, is the front end that the consumer obtains information, or the end that the operator controls? Zhang Yijun, chairman of the company, stated that at present Radio and TV cable operators want to do home gateways. Bringing WiFi and wireless access as well as a series of applications into the home is correct from a general perspective. However, if the radio and television cable operators want to do this thing, the first thing that comes to mind is the establishment of a platform to aggregate the service providers, then you can charge a fee with the advantaged service providers. So the first thing to consider is whether the WiFi of the radio and television is A platform? If it is a platform, then it is a front end for users, and Radio and Television hopes to turn the home gateway into its own end, which is a little wishful thinking. Users of the platform may not all listen to you. The set-top box was once the only terminal for users to watch TV. However, young people can still use the pad and mobile phone to watch TV, and they do not watch TV on the designated set-top box. Therefore, only by being an open platform can we bring the needs of the audience. To see whether the home gateway is the end or the front? It depends on what kind of position a radio and television operator stands in. Of course, this does not mean that it cannot be used as the end of the information provided by operators. It depends on which part of the people is serving, for example, some middle-aged and old people cannot complete tedious operations. Naturally, only Being able to look at the problem at the end of the offering is like looking at ageing. People over the age of 45 can't successfully complete the operation, depending on how the market is segmented.
Do not focus on a business focus on platform profit model
So, for the issue of infrastructure construction and profitable business, which is the first chicken or egg, what is the opinion of Chairman Zhang Yijun? Zhang Dong believes that cable operators must have chickens before they can have eggs. The transformation of two-way networks and the coverage of home WiFi networks cannot be delayed. It must be fast. What will be fought for in the future will be the only way the pipeline can be diverted to the terminal. If one does not fight for it, others will fight for it, then in the future it will be possible to lose the foundation for survival. Radio and television often say that there is no business model or no value-added services, because the former radio and television operators used to play only one product - television. The set-top box and home network are almost all aimed at TVs, but at present, the real users are all carrying mobile phones. It can be said that the cable operators have not yet thought of moving to the mobile phone business. Therefore, cable operators also need to consider occupying mobile phone screens rather than television screens. The application of mobile phone screens is not like TV. It can be completely viewed as a video. It can contain countless businesses, games, news, and so on. For example, today’s headlines are not Putting on the television, but putting recommendation news on the phone, attracts a large number of users as well. Therefore, the mobile phone screen must be occupied by broadcasting and television. If this terminal is occupied, the broadcasting and TV operators will find that their business model is very broad. If Radio Broadcasting now says that I did not find any business model on the mobile phone, then the reason is that the operating company is still confined to thinking about doing certain business, but this idea may be wrong. Operators should establish a platform and profit model. It is charging up. This is a platform model. Now any company doing things on the platform must ultimately meet the actual rigid demands of users. Only by meeting the rigid demands of users can they win and achieve a sustainable business model.
Do not compete with service providers Radio and television should build platforms
So whether the gateway to radio and television can control the user's habits, and whether there is a certain degree of competition between 4G? Zhang Yijun, chairman of the board believes that if the radio and television WiFi is a platform, then we should think about how to attract users? The user's experience must be better. If you have done a WiFi platform but cannot get on the Internet, then users will switch to broadband in telecommunications. In fact, as long as radio and television broadcasts add value to platform users, they do not want to make money on the platform first. Before they mature, they first fight with others, and users will naturally go to the platform. In the same price to achieve a better experience, or even free mode, then the people naturally come up, this is the purchasing mode, platform construction and services must first have a business process before they can harvest. For the 4G competition, many people at home still want to use WiFi to access the Internet. Once at home, they always feel that 4G is expensive. First of all, wifi is turned on. The home uses telecommunications to access the Internet and pay monthly, and then use WiFi. All of them are free. Can also down the free WiFi service, then consumers can not use 4G, 3G and use WiFi, so this competition does not exist, the key is how to look at this issue, the key core is that even if it does not attract If you come to a user, you cannot complete backward charges. This is the core issue.
Share the terminal pressure together for a recovery cost of 1 to 2 years
So whether cloud is willing to operate such a platform? Zhang Yijun also expressed his disapproval, because from a single platform point of view, relying on cloud vision can not do it, including front-end, pipeline, network management and many other aspects, for the positioning of the cloud, Zhang Yijun, chairman of Frankly said that the cloud According to the hope, we can actively participate in the process of establishing a platform for broadcasting and television. From the perspective of building a platform for radio and television, at present, the front-end is basically available. Terminals are afraid to vote. Investment is too large. Yunshi also sees problems, because this is equivalent to investing in a set-top box. Therefore, Yunshi is willing to cooperate with radio and television operators and put the terminals in the homes of ordinary people. Whether from the fund or the application, the company will build a platform together with the radio and television, and cooperate with the companies of this platform in the future to work together to help find new revenues together. After more than a year of exploration, Yunshi has already found some application experience and can generate profitable models in the areas where it can be retested. It can at least recover the cost of terminal investment in one and a half years or two years. If so, Rewards, then there is the existence of profit, so Yunshi is willing to establish a WiFi platform together with broadcasters and end users, and in the end users reflect.
Making full use of internet thinking to construct WiFi platform strategy
Zhang Yijun, chairman of the board, said that it is not enough to talk about the backward charge. Yunshi did not use this as the mainstream. It was more about internet companies. Today, Yunshi’s approach is to cooperate with many Internet companies to invest in and build applications suitable for them. Service, in the course of such services, the profit model is still the reverse taxation model. Using management fees, Yunshi and Radio and TV jointly generate revenue. Once this platform can be set up, the future prospects are immeasurable.
Zhang Yijun, chairman of the board, said that currently Yunshi and Henan have already conducted a number of pilot projects, but it is not yet easy to disclose more. More cloud vision is exploring whether there can be a standard model, and may not follow the current business model. Fully consistent, it is not only online, but also the offline shopping district and local advertising. Unlike usual, instead of simply defining a digital television standard and defining a device, the business model is not so simple. How to find a unified way in this process, after all, the real money-making application may only be 2~3. One, but you can expand several applications together through exploration, find several applications that can make money in each different situation, and then you can use this service for about one year. I believe the future is based on WiFi. The platform construction strategy for the commanding heights will quickly come to fruition.
Mr. Zhang Yijun, as the founder and helm of Yunshi, always advocated the use of technological innovation as the core competitiveness of the enterprise, built the company with Internet thinking, and strived for success in a down-to-earth manner, allowing Yunshi to view this young company in the highly competitive broadcasting industry. stand out. At the meeting, Mr. Zhang Yijun, Chairman of Shanghai Yunshi Technology Co., Ltd. won the "Special Contribution Award for the Gao Rui Video Cup 2014".
Zhang Yijun, Chairman of Shanghai Yunshi Technology Co., Ltd.: “WiFi is the commanding height of the next business, and it is also an advantageous technology that fits the current business modelâ€
WiFi will diversify into the next high point of business model
First of all, to face the possible wireless trends in the future? Zhang Yijun, Chairman of the Board of Directors, resolutely stated that access to WiFi will be the commanding heights for the next military strategist. At present, whether it is Tencent, 360, or the three major telecommunications operators are in the layout of WiFi, such as Guangzhou Telecom, has now provided 2MB of free WiFi in public places layout, the general profit model for a few hours after watching a few seconds of advertising, is typical WiFi business model. For the three major operators, the positioning of WiFi is a supplement to 3G/4G. However, because it is considered as a supplement, but operators do not place themselves, they are used by many businesses as their own entrance. Now the "hardware + software + portal" business model, to seize the entrance is the business want to establish B2C channels, to seize the mobile business, but in fact there are two other modes when doing, such as: hardware + software + services. If the service is 2B, then the model of B2B2C can be established. For example, the Chinese telecommunication operator adds a service and the corresponding small and medium business owner provides it to the user. This mode is B2B2C. However, if you directly face the enterprise, it will evolve into a B2B business model. As long as you add an application that pays a fee or a price, the hardware + software + application platform can be set up. Therefore, the commanding height of WiFi must be a must-have for businesses, and it also meets the characteristics of the current business model.
Home gateways should be open to a win-win convergence service provider is the core
Then should the home gateway that controls the future home WiFi be an open market that consumers choose independently, is the front end that the consumer obtains information, or the end that the operator controls? Zhang Yijun, chairman of the company, stated that at present Radio and TV cable operators want to do home gateways. Bringing WiFi and wireless access as well as a series of applications into the home is correct from a general perspective. However, if the radio and television cable operators want to do this thing, the first thing that comes to mind is the establishment of a platform to aggregate the service providers, then you can charge a fee with the advantaged service providers. So the first thing to consider is whether the WiFi of the radio and television is A platform? If it is a platform, then it is a front end for users, and Radio and Television hopes to turn the home gateway into its own end, which is a little wishful thinking. Users of the platform may not all listen to you. The set-top box was once the only terminal for users to watch TV. However, young people can still use the pad and mobile phone to watch TV, and they do not watch TV on the designated set-top box. Therefore, only by being an open platform can we bring the needs of the audience. To see whether the home gateway is the end or the front? It depends on what kind of position a radio and television operator stands in. Of course, this does not mean that it cannot be used as the end of the information provided by operators. It depends on which part of the people is serving, for example, some middle-aged and old people cannot complete tedious operations. Naturally, only Being able to look at the problem at the end of the offering is like looking at ageing. People over the age of 45 can't successfully complete the operation, depending on how the market is segmented.
Do not focus on a business focus on platform profit model
So, for the issue of infrastructure construction and profitable business, which is the first chicken or egg, what is the opinion of Chairman Zhang Yijun? Zhang Dong believes that cable operators must have chickens before they can have eggs. The transformation of two-way networks and the coverage of home WiFi networks cannot be delayed. It must be fast. What will be fought for in the future will be the only way the pipeline can be diverted to the terminal. If one does not fight for it, others will fight for it, then in the future it will be possible to lose the foundation for survival. Radio and television often say that there is no business model or no value-added services, because the former radio and television operators used to play only one product - television. The set-top box and home network are almost all aimed at TVs, but at present, the real users are all carrying mobile phones. It can be said that the cable operators have not yet thought of moving to the mobile phone business. Therefore, cable operators also need to consider occupying mobile phone screens rather than television screens. The application of mobile phone screens is not like TV. It can be completely viewed as a video. It can contain countless businesses, games, news, and so on. For example, today’s headlines are not Putting on the television, but putting recommendation news on the phone, attracts a large number of users as well. Therefore, the mobile phone screen must be occupied by broadcasting and television. If this terminal is occupied, the broadcasting and TV operators will find that their business model is very broad. If Radio Broadcasting now says that I did not find any business model on the mobile phone, then the reason is that the operating company is still confined to thinking about doing certain business, but this idea may be wrong. Operators should establish a platform and profit model. It is charging up. This is a platform model. Now any company doing things on the platform must ultimately meet the actual rigid demands of users. Only by meeting the rigid demands of users can they win and achieve a sustainable business model.
So whether the gateway to radio and television can control the user's habits, and whether there is a certain degree of competition between 4G? Zhang Yijun, chairman of the board believes that if the radio and television WiFi is a platform, then we should think about how to attract users? The user's experience must be better. If you have done a WiFi platform but cannot get on the Internet, then users will switch to broadband in telecommunications. In fact, as long as radio and television broadcasts add value to platform users, they do not want to make money on the platform first. Before they mature, they first fight with others, and users will naturally go to the platform. In the same price to achieve a better experience, or even free mode, then the people naturally come up, this is the purchasing mode, platform construction and services must first have a business process before they can harvest. For the 4G competition, many people at home still want to use WiFi to access the Internet. Once at home, they always feel that 4G is expensive. First of all, wifi is turned on. The home uses telecommunications to access the Internet and pay monthly, and then use WiFi. All of them are free. Can also down the free WiFi service, then consumers can not use 4G, 3G and use WiFi, so this competition does not exist, the key is how to look at this issue, the key core is that even if it does not attract If you come to a user, you cannot complete backward charges. This is the core issue.
Share the terminal pressure together for a recovery cost of 1 to 2 years
So whether cloud is willing to operate such a platform? Zhang Yijun also expressed his disapproval, because from a single platform point of view, relying on cloud vision can not do it, including front-end, pipeline, network management and many other aspects, for the positioning of the cloud, Zhang Yijun, chairman of Frankly said that the cloud According to the hope, we can actively participate in the process of establishing a platform for broadcasting and television. From the perspective of building a platform for radio and television, at present, the front-end is basically available. Terminals are afraid to vote. Investment is too large. Yunshi also sees problems, because this is equivalent to investing in a set-top box. Therefore, Yunshi is willing to cooperate with radio and television operators and put the terminals in the homes of ordinary people. Whether from the fund or the application, the company will build a platform together with the radio and television, and cooperate with the companies of this platform in the future to work together to help find new revenues together. After more than a year of exploration, Yunshi has already found some application experience and can generate profitable models in the areas where it can be retested. It can at least recover the cost of terminal investment in one and a half years or two years. If so, Rewards, then there is the existence of profit, so Yunshi is willing to establish a WiFi platform together with broadcasters and end users, and in the end users reflect.
Making full use of internet thinking to construct WiFi platform strategy
Zhang Yijun, chairman of the board, said that it is not enough to talk about the backward charge. Yunshi did not use this as the mainstream. It was more about internet companies. Today, Yunshi’s approach is to cooperate with many Internet companies to invest in and build applications suitable for them. Service, in the course of such services, the profit model is still the reverse taxation model. Using management fees, Yunshi and Radio and TV jointly generate revenue. Once this platform can be set up, the future prospects are immeasurable.
Zhang Yijun, chairman of the board, said that currently Yunshi and Henan have already conducted a number of pilot projects, but it is not yet easy to disclose more. More cloud vision is exploring whether there can be a standard model, and may not follow the current business model. Fully consistent, it is not only online, but also the offline shopping district and local advertising. Unlike usual, instead of simply defining a digital television standard and defining a device, the business model is not so simple. How to find a unified way in this process, after all, the real money-making application may only be 2~3. One, but you can expand several applications together through exploration, find several applications that can make money in each different situation, and then you can use this service for about one year. I believe the future is based on WiFi. The platform construction strategy for the commanding heights will quickly come to fruition.
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