Did the TV really decline? Did people watching TV really become less? Maybe you would say that anyway, I really don’t have time to watch TV anyway. I’m on the Internet when I go home. Then I take a rest. I don’t have time to watch TV and I don’t think it’s anything to turn on the TV. It is worth watching and I feel that TV has gradually lost the role of the mainstream media and turned it into an antique for the home. The real mainstream media is the time-sensitive products such as mobile phones and tablet computers.
Big data is proof
But if you think so, then you may really think wrong. According to the latest data released by the Beijing Large Samples Rating Data Research Center, TV is still a strong mainstream media. The accuracy, timeliness, and importance of its content still cannot be replaced by other media. The data shows: Beijing on November 26th. Regional cable TV viewers have a non-repetition rate of 65.6%. Cable TV viewers average 208 minutes per household per day.
Statistics on the operating rate in Beijing - TV watching is still a lot
Is the accuracy of the 65.6% non-repetition rate in Beijing? The deputy general manager of Gehua Cable said: Gehua’s large-scale sample data collection and analysis system in real time, set up a set-top box return function in all 4 million users, so the data is accurate, and at the same time, a large sample of Gehua Cable’s ratings The Data Research Center is also the first production data analysis center in China that integrates scientific data collection and autonomous analysis technologies. In 2014, the center was built into the nation’s first real-time return, collection, and analysis system for large-scale ratings data, allowing the audience rating survey to enter the era of “big dataâ€.
Different traditional ratings surveys are different, but Gehua's data research center is a step-by-step record of user operations. It is very substantial and fair, and the data that the system sends back can be collected and entered in a timely manner. The age of big data is such that The collection method avoids the state of duplicate entry, and has a night off reminder function to tell the data center whether or not to watch TV.
Gehua big data statistics are highly authentic
The era of big data has brought us more than statistics on all walks of life and communications, but also on the user's needs and usage habits. The State Administration of Press, Publication, Radio, Film and Television recently collected two types of data from Gehua Cable. The form responded by agreeing to the collection of two types of big data. The first was the provision of broadcast program ratings data to industry broadcasters, advertising companies, etc., including all channels in Beijing, all week's viewing of all programs, news programs in Beijing, TV shows One-week viewing of programs, variety shows, sports programs, etc. The second is through the Beijing high-definition interactive platform, newspapers, websites, publicly released "Beijing cable TV users do not repeat the daily operation rate" "Beijing cable TV users per household average viewing duration" "Beijing area most popular with the audience Looking back at the weekly on-demand status of the program, the “four-time viewing status of the viewing channel in the Beijing area, which is most enjoyed by the audience†is the status of the four ratings data.
At present, the role and meaning of big data is to be able to accurately grasp the needs of users, to find out the data collection during its use, and in the face of a huge backlog of new media, traditional media TVs will meet the absolute test, but there is no television Looking at, or saying that the demand is small does not represent all of the opinions, so the big data era must face more opportunities and development.
The era of big data has come and you can watch television
Statistics on the operating rate in Beijing - TV watching is still a lot
Is the accuracy of the 65.6% non-repetition rate in Beijing? The deputy general manager of Gehua Cable said: Gehua’s large-scale sample data collection and analysis system in real time, set up a set-top box return function in all 4 million users, so the data is accurate, and at the same time, a large sample of Gehua Cable’s ratings The Data Research Center is also the first production data analysis center in China that integrates scientific data collection and autonomous analysis technologies. In 2014, the center was built into the nation’s first real-time return, collection, and analysis system for large-scale ratings data, allowing the audience rating survey to enter the era of “big dataâ€.
Different traditional ratings surveys are different, but Gehua's data research center is a step-by-step record of user operations. It is very substantial and fair, and the data that the system sends back can be collected and entered in a timely manner. The age of big data is such that The collection method avoids the state of duplicate entry, and has a night off reminder function to tell the data center whether or not to watch TV.
Gehua big data statistics are highly authentic
The era of big data has brought us more than statistics on all walks of life and communications, but also on the user's needs and usage habits. The State Administration of Press, Publication, Radio, Film and Television recently collected two types of data from Gehua Cable. The form responded by agreeing to the collection of two types of big data. The first was the provision of broadcast program ratings data to industry broadcasters, advertising companies, etc., including all channels in Beijing, all week's viewing of all programs, news programs in Beijing, TV shows One-week viewing of programs, variety shows, sports programs, etc. The second is through the Beijing high-definition interactive platform, newspapers, websites, publicly released "Beijing cable TV users do not repeat the daily operation rate" "Beijing cable TV users per household average viewing duration" "Beijing area most popular with the audience Looking back at the weekly on-demand status of the program, the “four-time viewing status of the viewing channel in the Beijing area, which is most enjoyed by the audience†is the status of the four ratings data.
At present, the role and meaning of big data is to be able to accurately grasp the needs of users, to find out the data collection during its use, and in the face of a huge backlog of new media, traditional media TVs will meet the absolute test, but there is no television Looking at, or saying that the demand is small does not represent all of the opinions, so the big data era must face more opportunities and development.
Recommended installation sofa butler Download: http://app.shafa.com/