Ali Investment Augmented Reality is Cooler Than VR Products

The virtual reality analysis organization believes that it is a trillion-scale super market, and many netizens are also shocked by his results. But in fact, another kind of augmented reality technology is actually more cool, this technology is also called AR. Compared to VR, AR can combine display with virtual display, that is, people can see the scene after the overlap of the real world and the unreal world, which we have seen in many sci-fi or magic movies. Alibaba is also targeting the market and investing in augmented reality company Magic Leap's C-round financing.


Previously, augmented reality company Magic Leap had already obtained more than $500 million in investments from Google and other investors. Today's Series C financing has recaptured $827 million in financing from companies including Alibaba. Currently, Magic Leap’s valuation is at least US$3.7 billion.

At present, many tech giants have participated in the field of virtual reality and augmented reality, such as Facebook, Microsoft, and Apple. After that, there will be more big companies joining the market. At present, domestic millet, LeTV, micro-whale, and storm technology have all indicated that they will enter the virtual reality market or have already launched their own products. In the future, virtual reality and augmented reality will become a brand new “spirit”.


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