These days, those heavy rains that we missed in those years returned to Beijing. At this time, the sun in Shanghai baked the earth. Just fleeing from the "deep water" of Beijing, we also invested in the "hot" Shanghai. The main purpose of this immersive trip to Shanghai is to experience the "Buy +" virtual shopping system under Alibaba. The entire shopping system hosting platform is HTC Vive, and it is the time machine virtual reality that is responsible for content development of this operating system. (TVR). So what exactly does the Buy+ platform experience? Let immersive readers take a look at the progress of the doubt.
"Buy +" does have the potential to make the mafia party "degrade"Although the experience area of ​​Buy+ in the large shopping center is located in the corner of the venue, it is the largest exhibition area with the most experienced equipment and the largest area. There are two sets of demos that can be experienced, corresponding to different products, one set for displaying bags, and the other set for displaying underwear.
Under the guidance of the staff, the reporter put on a helmet and entered the virtual exhibition space. Because the HTC Vive was used on the hardware experience, no discomfort would appear. While the details interact above, the entire Demo is relatively reasonable and complete. For the immersive experience of the bag display, which is divided into two layers of interaction logic - the right hand of space movement and left hand merchandise menu. The entire virtual display space is divided into a product display area and a show field. The user picks up the item with his right hand, and the user can call out the menu on the left hand side. It can be found that there are options such as "Change size/color", "Buyer show", "Store display" and "Return" on the product display. In addition to allowing buyers to visualize the difference between the size, model, and color of a product, VR technology also allows buyers to view a 360° panoramic video of the buyer’s review and the “store display†rendering. The "T-Taiwan Show" on the stand in the virtual space.
Throughout the process, there is staff guidance within the virtual space. According to the on-site staff, the staff in the virtual space is not on site, but is far away from Hangzhou. In the future, this virtual image can be customized by the user. The sense of immersion suggests that in the future the staff in the virtual store will most likely become customer service agents in the future Taobao store - this is somewhat similar to the sales staff in the offline shopping store, but their work place is transferred from the offline store To the online virtual store only.
The prospect of "Buy+" is unlimited, but not everyone can During the experience of others, immersive feelings revealed that many men who experienced lingerie purchases did not consciously swallow, but not because of the "Taiwanese show" in the space but because of the "buyer show". Segment video is not made by VR technology, but it is a real-time pre-recorded panoramic video... It also exposes the problems of current VR technology from the side – the current VR content display is not enough in fidelity, especially The light processing and texture textures aren't delicate enough, although they are intuitive enough to have a certain degree of realism. For example, the user can pick up the bag for viewing 360 degrees without blindfold, and can also open the zipper bag, intuitively watch the effect of different colors and sizes of bags on the model body, when you want to buy just use the left hand to bring out the shopping cart lost Go in.
Although we can observe the buyer's feedback on the bag through the pre-captured panoramic video, the flaw in the bag's fineness can directly affect the consumer's purchase decision. The production of high-detail stores means high-cost investment. Whether this high-cost display can be widely accepted by businesses is a question worth considering.
At present, the automobile manufacturing company has produced a delicate demo for its high-end luxury cars. Through Vive, users can not only carefully observe the whole luxury car from the inside out, but also can remove a part of the vehicle. The other party told immersion that such a high-precision demo was costly and time-consuming to produce. Does this mean that only high-profit businesses like auto luxury goods will invest time and money in the display of virtual stores and goods?
Ali is only responsible for setting up the stage. With this question, immersiveness asked Yuan Yuefeng, the head of Ali GM Lab. He said that the current project is only an outlook for Ali on the future of online shopping. Whether it will be a tool for high-end merchandise sellers to display, they do not have a clear attitude - especially considering the immersive experience Demo demo tools used high-end head display HTC Vive. This means that the promotion of this form of online virtual shopping among ordinary consumers will encounter considerable difficulties - after all, high-end VR devices have not yet been popularized.
Shopping means spending, and paying for the online shopping is a top priority. There is no standard for VR in-app shopping. What Buy+ currently anticipates is three solutions:
1. Account login, before the user's purchase behavior occurs, must log in to the payment account (no different from our ordinary shopping consumption method);
2. Pre-authorization, like various in-app payment, takes the method of free payment within the limit;
3. The consumer device is embedded with authorized hardware. The VR device integrates an identification hardware module such as fingerprint recognition.
Although we have already experienced the "payment option" for Demo, we have no specific solution for how to open the payment link and use what kind of authorization. Immersion believes that the payment link is the most important part of the VR experience and a key link related to the realization of the application. At present, "intra-VR payment" is still in the consumer habit-raising stage. If an effective and reasonable mechanism is formulated, The implementation and perfection of success will greatly promote the prosperity of the VR content development industry.
In the end, immersiveness asked how Alibaba will play in the Buy+ platform in the future. Yuan Yuefeng replied, “In the future, Ali will definitely not be involved in the content development of the Buy+ platform. The three parties to complete, although there are few companies currently capable of doing this, but with the continuous development and advancement of VR, such companies will be more and more.What Ali has to do is coordinate the shoppers in the virtual space. The communication between them, and the formulation of the basic interaction methods within the virtual shopping space."
If we analyze the current role played by Ali Pin in the operation of Taobao.com, it is not difficult to find Ali's position on the Buy+ platform is similar to it. “Coordination and communication†corresponds to the current “Ali Want†store. It is not only Alibaba’s responsibility but also the completion of the establishment, and the enactment right of the “interaction specification in the virtual space†is also held in Ali’s own hands.