Three Conjectures of TV Dramas under "One Play Two Stars" in 2015

One show two stars, one night two episodes

TV drama practitioners have been preparing for a policy of "one show, two stars, one night and two episodes". However, the effects of the New Deal will take some time to be seen. In fact, even without this heavy stone into the water, the transformation of the industry will not stop. In this year-end, year-end, heart-wrenching day, Ishiguro Yasushi started the radar, raised her ears, and searched all kinds of possibilities for industrial expansion next year. The three major conjectures are as follows.

(1) Enlargement of Zhou Theatre

We know that Hunan Satellite TV was the first to introduce the concept of Zhou Broadcasting Theatre. As early as three years ago, Yu Zheng's "Tibetan Heart Surgery" was tested. This script is not prepared for the form of weekly broadcasts, but it has been temporarily stretched in order to enrich the innovation of mango Taiwan's format. However, the weekly play is different from the daily play, and the Chinese audience is not the American audience. The horses who temporarily change into suits are not suits after all. The Zhou broadcast theater has ushered in the result of not opening the door.

Later, Mango Taiwan experienced the turbulence of the restructuring, the change of the first leader, the replacement of personnel, but not only did not change the love of the Zhou Broadcasting Theater, but instead "intensified." In the era of Ouyang Changlin, Zhou Broadcasting Theatre had poor performance ratings and was like a common hidden underground river in northern China. In the era of Lv Huanbin, the Zhou Broadcasting Theatre became a hard bone that must be riddled. There must be no routine configuration required. First of all, he took a strong stimulating work that re-suspended the suspects and also re-tastes. Afterwards, they invited the big-time team in the daily play drama, but the ratings were not improved. Finally released the treasure of the town and Taiwan - the costume idol series, finally ushered in a good time Zhou Zhou theater: also made data and star, pour full.

Only worry has not been removed. Whether it is Zhou Zhou Theatre or Diamond Theatre, one obvious rule is: Once the winter and summer vacations, children have the right to get up late and get up late, they watch the fiery; once they leave the winter and summer vacations, the children enter the classwork. In the band of school, the ratings are bleak. Other TV dramas have always said that they do not know where the audience is. The encounter of the Guju Opera at Zhouzhou Theater has suddenly highlighted everything. This brings with it a difficult problem: Is it not difficult to become a hundred-weekly drama in foreign countries? In China, it will always be a hot and cold hit, always relying on a group of undecided minors? How many people of insight are not satisfied with this, and think of a variety of ways to hit the Luo network.

According to reliable information, the courage to innovate but also the burbled Hunan army, next year will not only reduce the investment Zhou Zhou opera, but further expand the battlefield. The diamond theater will not change on Wednesdays and Thursdays, and the traditional play of juveniles will not change. The same period on Mondays and Tuesdays will also be transformed into a weekly broadcast theater to broadcast the "Chinese style" cooperation with Korean production teams. Korean drama."

Before the implementation of the New Deal, three episodes of TV dramas were broadcast every night. The time was already after 22:00. After the implementation of the New Deal, two episodes of TV dramas were broadcast every night, but the time was only 21:00. What time is it broadcast? Variety shows have been kept under the "restricted entertainment order" that has not yet been cancelled, or can only be broadcast. Some stations should use “column dramas,” and Mangotai walks from Monday to Thursday with the dual-destination route of “Golden Express + Weekly Drama”. The prime spot is still a daily play, and the line continues seven days a week. Zhou Zu plays a fashion idol drama with Koreans on Mondays and Mondays. On Wednesday and Thursday, he played an idol drama that was good at home-made dramas. It was because of the idol drama. As for the three days of the weekend, the time after the prime time is still on the variety show, "singer", "daddy", "juvenile" and "flower".

What is interesting is that not only Hunan Satellite TV insists that the weekly play is not relaxed, but other TV stations also act in secret. Changes in the number of broadcast episodes lead to idle periods, which inevitably lead to changes in choreography. Zhou Zu plays is a common resource of human civilization and does not belong to the Mango Taiwan. Several large platforms in Jiangsu, Zhejiang, and Shanghai are also just around the corner. Some people want to bring the commercial effects of the Shen Opera and Lei Opera to the extreme and allow the audience to continue their carnival without culture. Some people want to bring the repertoire of the horror and suspense into a non-yellow file and snatch the British. High-end audience of dramas and American dramas; others want to form close partnerships with video websites, and one website to build super TV dramas with sky-high prices...

All kinds of fantastic ideas are allowed to fly in the sky for a while, as for the last few will really bless the weekly drama, have to wait and see. However, one thing is certain: Week plays will be repeated in China and will continue to expand. However, it may not necessarily be a custom-made drama of a weekly drama, such as spring bamboo shoots on a rainy night, growing wildly in the dark, everyone has their own land, and they will have great prosperity next year.

(2) Controversy over the platform

The so-called platform dispute has two meanings here: one is to compete for high-quality platforms and the other is to compete for high-quality titles on the platform. It was originally a matter of two directions, but it can indeed be expressed in this way. The subtleties of Chinese are here.

The drama must compete for the first-line broadcast platform. Small and medium-sized repertoires must compete for second- and third-line broadcast platforms, and because there are only two stars, they have to bite the price. However, the TV station is not a big one. They have already clamored at the forum’s summit: “The era of profiteering is over, and the film must yield!” Although the production was once reduced in the second half of this year, the oversupply, especially the oversupply of the popular drama, is still around. The battle for the platform is still fierce.

Among them, the release of Guju opera is the most concerned and most delicate area. Ancient puppet theater is a star-making artifact, fans and fanatical, so the heart is higher than heaven, are staring at the large pockets that are full of pockets. Datai was limited by the 15% broadcast rate of historical dramas. A ministerial drama used up indicators and platform resources were very expensive. You have to fight for darkness and fight hard. The head of the Guju opera has a non-constant mouth and is good at complicating the situation. Coupled with enthusiasm fans enthusiastic fans, Black Honey battle one after another, the public opinion field is often to hear a frog sound. The issue of this matter, the dead side of the film, the way of survival, no one dared to relax.

But do not think that the TV station is always in a strong position, some of the repertoire belongs to the "emperor's daughter," a rich dowry is inevitable, the television station wants to marry her became a pro-money audience to grab the hydrangea crowd. This hydrangea is not randomly thrown, it depends on the price of which open is high, which gives a comprehensive condition is good, which with the "Emperor Laoer" deep friendship. This is just like a good movie project is not just to absorb investment, your coal boss's money comes in, but it is more of a dividend, and the theater's money comes in, taking care of the film is to make profits. If you want to buy Qiao goods, you may have to buy a product that is not very pretty. If you want to cooperate for a long time, you can't just remember the people's "Long Shupo". When you "Waterloo", you have to take a handle.

For Tai Tai, the premiere of a good drama is a battleground for the military. For SMEs, it is okay to not compete or to afford the first round. It is also a victory to grab a second round. The broadcast of two stars cannot completely release the viewing energy. The second round of broadcast is also very likely. In order to grab good goods, the astute TV station started the game early this year. This year's autumn push conference has just ended. Next year's big plate has been set. There are only a few gaps in all schedules for random deployment. In the world of war, the television station also did not dare to relax.

For the film side, particularly good plays and particularly bad dramas are practical, because good sales are not good, and poor sales are not sold. What is really anxious is a pop opera. A drama two stars, seemingly difficult to release, as long as the fight two stars on the line, but the unit price put up, watching the purse of the television station is tighter. There is a great deal of dissatisfaction in the knowledge of the head, which will be issued and will not be issued.

(3) The feministization of the play king

The so-called "play king" is still a marketing gimmick so far, because the concept is not clear.

If you are referring to the cost of production, it will be determined at the shooting and production stage. Take the HIGH wrist and the well-made drama to take out the financial statement. Obviously everyone is not this, or the key is not this. If you are referring to the ratings and click-through rates, then it will be easier to handle them. If you look at the two lists in front of everyone in one year, it will be clear at a glance. Everyone seems to be more than just this. First, the ratings and clickthrough rate are less than those of corrupt officials. Many people are not convinced by the data. Even if the data is not contaminated, it is more than this.

This is more than influence and word of mouth. The impact is not just ratings and click-through rates. It can at most explain the arrival rate. The influence includes word-of-mouth and when it arrives, it also depends on the level of the mind and the brain. Look at the ability to double-tap the big finger. This is complicated again.

In the era when TV dramas are often referred to as "artistic", and there is little mention of "industrialization," the ratings and influence are often united. The year's TV drama is a good applause. Even though in 1990, there was a pinnacle for each of the elegant and popular customs: “Fortress Besieged” and “Longing for You”, you can make a word and shoulder the king to convince the public.

In recent years, it was not enough. The ratings and word of mouth had been so severe that the refined and popular rewards were almost impossible.

It's almost impossible to complete and there is still someone who can complete it, or near completion. "Yan Zhi" completed this task, and "Big Husband" also nearly completed this task. In the close area, there is still a list. This list shows a law: Chinese TV dramas have been taken over by women's tastes, and the annual "playing king" has become less and less of a man's business.

In the era of drama bursting with creativity, the glory of "playing king" is often attributed to black horse drama. "The Year of Passion Burning" was initially not favored and the issue was a problem. "Soldier Assault" and "The Legend of Martial Arts" also did not compose "The King of Play". It was the rebroadcasting that established the king's respect position again and again. Nowadays, it is an era of commercial planning. The dark horse drama has long been a legend. “The big screenwriter, the big director, the big star, the big investment, the big output” dominates the industry. You don’t need to expect that the myth of “a profit” in the movie industry will happen in the TV drama industry. In the first year, the drama of high-quality resources was integrated. In the second year, it was able to watch television on the top and the business was rewarding. Even if there was a mistake, large troops would arrive on the other side as scheduled. As for word of mouth, it's not much worse because everyone... is not too high. The experts lifted the sedan chair and could fold it.

Let's take a break, and predict the "playing king" of the next year. Obviously, the most competitive are two "mothers": "Tiger Mom's Dad" on the contemporary theme and the "Yueyue Biography" of the ancient theme. “Tiger Mom” Zhao Wei is a mother in her life and story, and her grandmother, who can work with Wu Zetian, Lu Hou, Xiao Zhuang, and Ci Xi’s wrists, really plays a role during “Taihou” period: she is Qin. Huiwen Wang's "Eight Eight Sons", the so-called "eight sons" is a kind of position in the Qin harem, similar to the later "Scorpion". Huiwen Wang Qiang, it wasn’t enough for her to intervene in politics. After Wang Huiwen and Wu Wang, Qin Zhaotong, the son of Haoyue who was not yet a mature son, succeeded Wang Jiwei. She has long been in power under the name “Xuanxuanhou”.

“Tiger Mommy” is directed by Yao Xiaofeng and Zhao Wei and Yan Da are the stars. Huang Xi led the Xinli team to guarantee the production and distribution. In the “one play and two stars” era, it sold a good price of four stars, which is a magnificent trend. The "Yueyue Biography" was led by Zheng Xiaolong and Cao Ping. The star of Sun Hao starred in the performance of "Yao Zhi" Zhu Yu. It is also expected to be worthy of high value. It is said that the netting of the two platforms sold astronomical prices. These two teams are both good at integrating resources, and are willing to work hard in their creation and production. They are invincible in terms of business. As for the comprehensive drama king who can obtain commercial returns and reputation, it is mainly It was a play. Comparing the two plays to barrels, the directors, production, distribution, etc., are comparable, and the amount of water depends on the height of the script.

Other dramas may be less powerful in terms of lineup and momentum. They may also become one of the most important towns, but they are still missing in the world. "Wu Zetian" is brilliant, but too commercial, and this film has no less than ten TV drama themes, too difficult to come up with new ideas. "Kite" is good, but it is too masculine, social reflection is partially suppressed, and brotherhood is also different from selling corruption. It is handed down but it may not be instantaneous. "Men Yi Ming Zhuan Biography," "The List", "Spend Thousands of Bone", "Qin Shi Mingyue" and other ancient opera, the influence is concentrated in the young group, the prince is not king.

There are also other male-perspective repertoires that may have good results in word-of-mouth or ratings, but I am not prepared to include them in the shortlist of "drama". One of the industry's most ambitious words: "We do movies and television, the preferred bisexual perspective, from the female perspective, the male perspective does not." No way, this is the current mainstream market.