Insta360 recently launched the world's first Apple MFi certified, adapting the iPhone's plug-and-shoot panoramic camera, Nano, becoming the official 360° VR panoramic camera on Facebook, and the first ever China-made Zhizhi hardware product. A few days ago, Insta360 announced that it had obtained strategic investment from Suning Group after several rounds of financing by B. 
Domestic VR Star Venture Company Brings New Products to the World
As a model of VR startups, Insta360 has a beautiful financial transcript. In May 2014, it received IDG Capital’s $1 million Angel Investment; in March 2015, it received Qiming Venture Capital and IDG Capital’s $8 million Series A round of financing; and in April 2016, it completed several hundred million RMB Series B financing, led by Thunder Network. Swiss Capital, Qiming Venture Capital, and IDG Capital followed the vote. In less than half a year, Insta360 won another strategic investment from Suning Group, and it will fully open up the VR civilian era through Suning's massive users, online and offline resources, and content-end advantages.
Insta360's Nano VR panoramic camera, launched in early July of this year, has been officially favored by Facebook for less than a month, becoming the official camera for Facebook. The company will also launch more in-depth strategic cooperation with Facebook in the VR panorama.
Nano has been listed for two weeks and has gained tens of millions of exposures and concerns both at home and abroad. It has been praised and sought after by many Facebook users, and has been reported in depth by numerous international top technology media including Yahoo, Engadget, TechCrunch, and Digital Trends.
Suning lays out VR industry Insta360 has a lot of channels?
The first step, VR product channel cooperation. Insta360 series products will successively enter nearly 1600 stores in the second and second tier cities of Suning line, Suning Plaza, Suning's direct sales stores (nearly 1,500), Suning Youqu (a chain of stores that experience and sell the latest intelligent hardware products under the Suning Group). And online high-quality channels such as the Suning Tesco platform and Suning Tesco flagship store. At the same time, Insta360 will cooperate with Suning Hong Kong, Japan LAOX, and Silicon Valley Research Institute of the US to enter the local market and provide strong support for its globalization. At the same time, Insta360 will collaborate with several Suning groups to help users more easily capture VR videos and share panoramic life moments through Suning VR media partners.
The second step, VR content cooperation. Suning said at the 2016 China E-Commerce Conference that 300 VR experience centers will be built nationwide in the next 3 months to build China's largest VR experience platform, so investing Insta360 becomes an important layout for Suning VR content (UGC/PGC). Suning will use its online and offline resources to provide consumers with VR panoramic image solutions. Insta360 consumer-level VR panoramic camera Nano will greatly promote the production and dissemination of UGC content, users can shoot and share 360° panoramic images in different scenarios.
After several rounds of testing, Insta360 announced the opening of the live broadcast SDK. Individual users can directly broadcast VR panoramas through the Nano App and share social networks such as WeChat, Friends, Weibo, and Facebook. At the same time, Insta360 cooperates with domestic mainstream live broadcast platforms for live broadcast technology, and will open the Streaming SDK to the platform. Users can then realize the Nano VR live broadcast on the live broadcast platform.
The third step is the combination of innovative companies and giants. Insta360 has been a leader in the VR industry and has achieved many successes. Suning, founded in 1990, ranks among the top three private enterprises in China. With the mission of “leading the industry in ecology and creating a quality lifeâ€, it begins with commercial retail distribution and taps into real estate, cultural, creative, investment, finance, sports, etc. The six industries provide hundreds of millions of users with a range of goods and services for clothing, shelter, and lodging. At the same time, Suning is in the process of brand rejuvenation and upgrade, hoping to provide diversified products and content and become a brand that young people love. Suning's hundreds of millions of users have become the cornerstone and potential users of Insta360's further development.
Insta360 Nano, can be purchased directly at the official website (URL entry), 1288 yuan can make iPhone seconds to change VR panoramic camera. Will also introduce the official Nano accessories to help the Nano open a wide range of shooting scenes, to meet travel, sports, aerial photography and other shooting needs.
Insta360 Nano promotional video, feel the "world without borders" panoramic charm (video entrance).