If you lose Apple’s products or are banned, the loss is huge.

After the lawsuit against Shenzhen Proview International on the use of the iPad name right, Apple once again fell into infringement in the Chinese market. Recently, Apple's iPhone6 ​​and iPhone6 ​​Plus products were ruled by the Beijing Intellectual Property Office. The design of the mobile phone infringed the patents of Shenzhen Weili Company and ordered Apple to stop selling the iPhone6 ​​and iPhone6 ​​Plus models. The reporter saw yesterday that the iPhone 6 and iPhone 6 Plus are still available in Guangzhou. For the lawsuit of Shenzhen Kenli Company and the decision of the Beijing Intellectual Property Office to ban the sale, Apple has filed a lawsuit in the Beijing Intellectual Property Court. The industry said that once the iPhone6 ​​and iPhone6 ​​Plus involved were banned in the Chinese market, Apple's performance will be under tremendous pressure.

Recently, Apple's iPhone6 ​​and iPhone6 ​​Plus products were ruled by the Beijing Intellectual Property Office. The design of the mobile phone infringed the patents of Shenzhen Weili Company and ordered Apple to stop selling the iPhone6 ​​and iPhone6 ​​Plus models.

Apple's two phones were ruled infringement

It is reported that Apple was found guilty of infringement of the appearance patent of mobile phone 100c, the patent holder is Shenzhen Kenli Marketing Service Company. Shenzhen Kenli Company has determined that the designs of the iPhone6 ​​and iPhone6 ​​Plus, which are sold by Apple and Zhongfu’s affiliates, infringe on their design patents.

Shenzhen Kenli said that the patent application was on January 13, 2014, the authorization announcement date was July 9, 2014, and Apple's iPhone 6 was released in September 2014, so it was submitted to the Beijing Intellectual Property Office for Apple. Computer Trading (Shanghai) Co., Ltd. and Beijing Zhongfu Telecommunications Equipment Co., Ltd. stopped the above promised sales and sales activities. The Beijing Municipal Intellectual Property Office held that, after comparison, there are a series of differences between the alleged infringing products and the patents involved, but they are all minor differences that are difficult for ordinary consumers to notice. It should be concluded that the alleged infringing products and the patents involved are not significant. The difference falls within the scope of protection of the patent in question.

It is reported that Apple has refused to accept the ruling of the Beijing Intellectual Property Office and has filed a lawsuit in the Beijing Intellectual Property Court. The industry said that once Apple's request for reconsideration was rejected, the original judgment, iPhone6 ​​and iPhone6 ​​Plus will face a ban in the Chinese market.

The infringed mobile phone is still being sold

The reporter saw in Guangzhou yesterday that the iPhone 6 and iPhone 6 Plus, which have been infringed by Beijing’s intellectual property rights, are still on sale. According to the reporter, it is not the first time that Apple has been convicted of infringement in China. In 2010, Apple and Shenzhen Proview began to file a lawsuit regarding the trademark ownership of the iPad in the Chinese market. In April 2010, Apple sued Shenzhen Proview in the Shenzhen Intermediate People's Court. In 2011, Proview sued in Shenzhen and Huizhou. Apple dealers are asking for a ban on iPads. After several rounds of struggle, in July 2012, the Guangdong Higher People's Court announced that Apple and Shenzhen Proview had reached a settlement on the issue of iPad trademark rights, and Apple paid $60 million in settlement fees.

Since then, in June 2012, Zhisheng Company filed Apple Inc. in Shanghai with the court, claiming that Apple's Siri technology was suspected of infringing the patent rights of the company's small i robot. For this, Apple said that the patents owned by the small i robot should be invalid. In November 2012, the company filed an application with the Patent Reexamination Board of the State Intellectual Property Office, requesting that the patent rights of Xiaoyi Robot be invalid. However, in September 2013, the Patent Reexamination Board of the State Intellectual Property Office made a decision to maintain the effective decision of the small i robot patent.

Apple subsequently initiated an administrative lawsuit against the State Intellectual Property Office. In July 2014, the court made a verdict on the case and Apple lost the case.

Analysis: If the sale of the apple is lost, the loss is huge.

According to industry insiders, the Chinese market is already the second largest market for Apple in the world. Due to the sharp decline in iPhone sales, Apple suffered a brutal decline in its performance in the latest fiscal quarter.

Data showed that Apple's second-quarter revenue was 50.557 billion US dollars, down 13% from 58.10 billion US dollars in the same period last year; net profit was 10.516 billion US dollars, down 22% from 13.569 billion US dollars in the same period last year. At the same time, Apple's sales of many products in the quarter fell sharply year-on-year, including a total of 51.19 million iPhones, a 32% drop from 61.17 million in the same period last year; a total of 10.25 million iPads sold, down from 12.62 million in the same period last year. 36%. It is reported that this is the first time that Apple's revenue has declined since 2003, and iPhone sales have declined for the first time since its launch.

In the second quarter of the Chinese market, Apple’s second-quarter market also experienced a sharp decline in its performance. The data showed that Apple’s second-quarter revenue in the Chinese market was US$12.486 billion, compared with US$16.823 billion in the same period last year. It fell by 26%. The industry said that the iPhone6s in the market cold, is the main reason for Apple's sharp decline in performance, if the iPhone6 ​​and iPhone6 ​​Plus are banned, it will directly affect Apple's performance in the Chinese market.

Apple responds: waiting for further trial by Beijing Intellectual Property Court

The reporter contacted Apple's China Marketing Department yesterday to inquire about Apple's response to the infringement incident. The official reply was: "All models including iPhone6, iPhone6 ​​Plus, iPhone6s, iPhone6s Plus and iPhone SE are available. Selling in the Chinese market. Apple filed an administrative lawsuit against the patent infringement decision made by the Beijing Intellectual Property Court last month and is still awaiting further trial by the Beijing Intellectual Property Tribunal."

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