In 2014, for the smart home industry, it was a year full of variables. On the one hand, policies have continued to tighten, and upstream and downstream companies in the industry chain have changed; on the other hand, they are faced with an embarrassing situation in which there are two hot spots: enthusiastic developers and poor market response.
Then, can we think laterally and combine intelligent applications such as smart home industry audio and video entertainment, education, games, and other subdivided areas, as well as the mass application of small and medium-sized developers, to create an Internet eco-platform with extremely rich content under family conditions?
Created and born
On May 17th, during the National Science and Technology Week and Beijing Science and Technology Week, Tsinghua Tongfang took the lead in putting forward the concept of “Smart Home Center†to replace the single hardware or service that met the single demand in the past, and put forward a one-stop approach to meet the “smart life†needs of users. The new definition of the smart family lifestyle has attracted widespread attention from the industry and the media.
Then, on June 24th, at the Shangri-La Hotel, Beijing, the smart home center product cloud tanks that took two years to develop were released, and the idea of ​​“Allinone†was put forward. Mango TV, one of the seven major Internet TV licensees, was integrated. And many smart home content providers, hardware manufacturers, home entertainment, smart home management, financial services, residents education life, information services, etc. as the main content, creating a new home Internet eco-platform, becoming the first domestic one-stop To solve the seven core needs of products such as entertainment, games, finance, education, health care, home control, and smart life.
At this point, the curtain for the integration of smart home industry was officially opened.
Cloud tank mode
The ideal is full and the road is uneven. However, the dream still needs to be achieved. Such as cloud tanks.
On July 31st, Yuncai teamed up with Mango Internet TV to participate in the Changsha Bubble Giants Children Carnival, with powerful entertainment functions and rich and colorful education resources. It has been favored by many parents and children to complete the first show.
On August 27th, the cloud tanks joined hands with Mango TV to participate in the Beijing International Radio, Film and Television Exhibition (BIRTV). The powerful entertainment resources of Hunan Satellite TV and cloud games, which perfectly run on the TVOS system, are entertainment content for the majority of high-definition interactive TV users. Brought an audio-visual feast;
On September 12th, teamed up with Jiangsu Unicom at the Nanjing Software Expo and presented a feast of cloud games;
On September 28, the first TV game "Monster must die" was jointly launched with the Baxia Games. It once again tested the field of smart home games and provided a richer experience and content for many game enthusiasts.
On October 11th, together with Amlogic, Hong Kong Global Sources Electronic Products and Components Exhibition, cutting-edge technology and human nature design create a highly efficient, comfortable, safe and convenient smart home life, showing a strong eye-catching ability;
On November 15th, the Taiwan comics debuted at Shanghai COMICUP, and the “animation entertainment artifact†attracted the attention of a large number of animation and entertainment enthusiasts.
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With the introduction of mango TV internet video resources, backed by more than 500 strategic partners, cloud computing, entertainment, games, finance, education, health care, home control, and smart life are all supported by massive applications and services. At the same time, the cloud can open cooperation platform continues to attract more high-quality companies to join, creating a complete intelligent eco-industrial chain.
Content is king
In essence, the integration of smart home industry is to achieve precise control of user needs through the enormous enrichment of content - both to meet the individual needs of each family member in the family form and to satisfy the "family" as a The overall demand.
Mango TV's massive high-definition video, audio, and entertainment resources are important carriers for the three generations of the old generation to share time for reunion; a wide range of educational applications can meet the educational needs of family members of all ages, including young children, junior high school students, and adults; It is more popular with young people; the medical section is used more often by older people; the K-compass platform is where young people meet; the security facilities guarantee the security of all family members...etc., all the individual needs of the family members and the overall needs of the family need only one. The "cloud can" can satisfy.
It can be said that cloud tanks provide a model for the integration of smart home industries, verifying that “content is king†is a viable path under the conditions of tightening policies and sluggish markets, providing new opportunities for upstream and downstream enterprises in the changing industrial chain. The development of ideas. We believe that in the near future, we will see more cross-industry and cross-domain cooperation products like cloud tanks.
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