“Listing in two or three years and increasing incentives for talentsâ€, Fan Zhijun, chairman of the PPTV Management Committee, expressed that PPTV has become the focus of industry attention. Beginning on November 25th, Fan Zhijun, CEO of Suning East Region II, will open up his imagination after joining PPTV. In the popular cross-border Internet era, he has become the headline of major media reports for a time. Become the biggest variable in the video industry.
PPTV change
In 2013, the market size of online video advertising industry was close to 10 billion yuan, up 60% year-on-year. The estimated market size in 2014 was about 13 billion yuan, an increase of 40% year-on-year. Just as industry analysts believe that a 40% growth rate for a mature industry is not at all low, but for an industry that has not yet made a profit, this maturity comes a bit earlier.
According to the latest research in the industry, the number of advertisements on smart TV terminals has grown to become the fastest growing terminal for video advertising. Faced with the lack of growth in the PC-based video advertising business, the potential of the large screens in the living room has provided unlimited opportunities for Internet video companies such as PPTV.
Although it is the first batch of companies to launch boxes in the industry, PPTV that is not satisfied with the status quo needs further changes. Relying on a giant such as Suning, its successful transformation of the experience of Internet retailing is worthwhile for any company in need of transformation and upgrading for reference, not to mention a strong resource support and strategic services. As Fan Zhijun, the new chief executive, puts it, “The group will carry out unreserved strategic support at the level of capital and resources.†For the online video industry, which is still at the bottleneck of development, it is not vertical in the industry. Stretching for growth is not as good as horizontally extending beyond the industry.
Amazon's attempt
One year after the acquisition, the integration of Suning and PPTV in surface communication such as information communication, business cooperation, technology sharing, and resource exchange was quickly completed. Suning, which has successfully transformed Internet retail sales, apparently has greater ambitions and strategic needs. PPTV with more than 420 million daily users is more like a jade for Suning.
Apart from the new forms of shopping, such as TV shopping and online video shopping, which are still on the road, the combination of the online video industry and the Internet retail industry has always been a spark and strategic value. In the second half of this year, Amazon will fully open its own logistics services and Instant video services, users can choose to enjoy the free viewing of Instant Video in the process of choosing Amazon's various logistics services. The beauty of this move is that through the exchange of logistics and video resources, it can not only effectively save the cost of logistics and distribution, but also effectively promote and publicize Amazon's Instant Video service, thereby realizing the depth of membership and experience. Fusion.
The retail industry is a highly inclusive industry. Amazon's enlightenment is only the tip of the iceberg. However, there is no doubt that Suning's deep integration with PPTV began to accelerate at the moment of personnel adjustment. Whether it is online, offline, mobile, TV or other channel-side construction, or in the integration of product operations, financial services and other services.
If two companies with huge user groups and powerful supplier resources but with different businesses show a biting tendency, they will bring a new development idea to the Internet retail industry.
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